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Digital Media Innovation
The spirit of innovation is a cornerstone of Sonic Solutions. Sonic has evolved from its roots in digital audio, where it received widespread recognition as the Emmy®-award winning developer of the groundbreaking NoNOISE® digital sound restoration solution used to restore tens of thousand of recordings, movie and TV sound tracks around the world, to become the preeminent enabler of digital media content from Hollywood to the Home.
Sonic innovation has helped multiple markets make successful transitions from one consumer media format to the next. Sonic enabled the audio industry’s transition from analog to digital and was instrumental in helping the movie industry make a smooth transition from VHS to DVD. Today, Sonic is once again at the forefront, helping professionals and consumers alike make the shift from standard definition video to high-definition and, with Sonic DVD On Demand, helping Hollywood move to new models for the electronic distribution of entertainment.
Sonic’s product innovation has been widely recognized and heralded by leading media outlets throughout the world. Over the past ten years, Sonic’s Roxio-branded applications have been honored by every major industry publication including securing awards from PC Magazine, CNET, PC World, MacWorld, and Maximum PC.
Sonic’s technical innovation is reinforced through its portfolio of more than 350 patents and patents pending in the area of digital media content creation and playback – many of them essential to the next generation of interactive HD content.
Industry Leadership:
Sonic is an active participant in several industry standardization efforts. The list below represents some of Sonic's key areas of industry focus.
- DVD Forum: The DVD Forum is an international association of hardware manufacturers, software firms, content providers and other users of Digital Versatile Discs whose purpose is to exchange and disseminate ideas and information about the DVD Format and its technical capabilities, improvements and innovations.
- Blu-ray Disc Association: The Blu-ray Disc Association (BDA) is responsible for establishing format standards and promoting and further developing business opportunities for Blu-ray Disc.
- HDAA – Sonic founded the High Definition Authoring Alliance(TM) (HDAA), the first and only worldwide association of top DVD authoring houses dedicated to facilitating the rollout of titles for release in the new high definition HD DVD and Blu-ray Disc (BD) optical disc formats.
- OSTA: The Optical Storage Technology Association (OSTA) promotes the use of recordable optical technologies and products.
- Digital Living Network Alliance: The goal of the digital home is to provide consumers with seamless interoperability between devices over the network, regardless of vendor, resulting in an easy, out-of-the-box experience using any device.
- UPnP: The UPnP™ Forum is an industry initiative designed to enable simple and robust connectivity among stand-alone devices and PCs from many different vendors. As a group, we are leading the way to an interconnected lifestyle.
In all of Sonic’s initiatives, the focus is on the customer’s requirements and providing innovations that meet their needs.
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